Mafia Trends IPO will open for subscription from 22 September 2022. the company aims for an issue size of ₹3.60 Cr through this fixed price issue IPO.
Mafia Trends Limited
The company is marketing and selling Men’s & kids’ fashion such as Jeans, T-shirts, Shirts, Chinos, Formal trousers, and Formal shirts, through a chain of clothing stores under the brand name Mafia. Its stores are in various small Indian towns and cities including Kalol, Vadodara, along with Ahmedabad. Outside of Ahmedabad, it has strategically placed itself in tier-2 & tier 3 cities, as it aims to penetrate its target market of young students, population belonging to transitioning class, and middle-income groups who aspire to wear affordable fashionable outfits.
Mafia Trends follows the concept of ‘Value Retail’ as it aims to deliver maximum value-to-cost benefits for its customers. Its main office and legacy stores are based in Ahmedabad. It started operations in 2011 with the first store named ‘Mafia Western Outfit’ in Ahmedabad, Gujarat, and currently operates 8 stores spread across 3 cities and one warehouse in Gujarat.
The company conducts ‘Above The Line (ATL) and ‘Below The Line (BTL) activities to create a pull toward the brand and store. As part of its retention strategy, it targets to create more occasions for consumers to shop by organizing events like annual days (men’s day/father’s day), drawing, dancing, and painting competitions, treasure hunts, and talent hunts to increase the number of footfalls and the footfall conversion rate. It has entered into inter-promotional and cross-promotional advertising and influencer marketing activities with some of the film production houses for promoting the brand.
Major Competitive Strengths
- First mover advantage in Tier-II and Tier-III cities and to target the expanding, aspiring class and middle-class customer group.
- Competitive lease rentals.
- Strong and diversified procurement network.
- Efficient supply chain management.
- Value Addition to our products
- Strong IT infrastructure, systems, and processes
- A one-stop shop with a large variety of products, adopting store Concept Classification, customized for the local populace.
Objects of the Issue
- Funding the working capital requirements of the company.
- General Corporate Purposes.
Basic details about the company
| Full name | Mafia Trends Limited |
| Sector | Retailing |
| Industry | Retailing |
| Company Website | http://www.mafiastores.com/ |
Dates to remember
| IPO Opening date | 22 September 2022 |
| IPO Closing | 27 September 2022 |
| Basis of Allotment | 30 September 2022 |
| Initiation Refunds | 03 October 2022 |
| Credit to Demat Account | 04 October 2022 |
| Listing Date | 06 October 2022 |
Mafia Trends IPO Details
| Subscription Dates | 22 – 27 September 2022 |
| Price Band | ₹28 per share |
| Fresh issue | 12,84,000 shares (₹ 3.60 crore) |
| Offer For Sale | NIL |
| Total IPO size | 12,84,000 shares (₹ 3.60 crore) |
| Minimum bid (lot size) | 4,000 shares (₹1,12,000) |
| Face Value | INR 10 per share |
| Retail Allocation | 50% |
| Issue Type | Fixed Price Issue |
| Listing On | BSE SME |
Mafia Trends IPO Lot Size
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 4000 | ₹112,000 |
| Retail (Max) | 1 | 4000 | ₹112,000 |
Mafia Trends IPO Reservation Details
| NII (HNI) Shares Offered | 50% |
| Retail Shares Offered | 50% |
Mafia Trends Financial Performance
| FY 2020 | FY 2021 | FY 2022 | |
| Revenue | 1,147.86 | 365.65 | 715.28 |
| Expenses | 1,147.26 | 364.31 | 604.75 |
| Net income | 0.45 | 27.00 | 81.79 |
Mafia Trends Valuations & Margins
| FY 2020 | FY 2021 | FY 2022 | |
| EPS | 0.07 | 4.32 | 13.09 |
| PE ratio | – | – | 2.14 |
| RONW (%) | 0.22 | 11.76 | 23.95 |
| NAV | – | – | 48.80 |
| EBITDA (%) | 0.92 | 10.09 | 15.98 |
| Net margin (%) | 0.04 | 6.74 | 11.43 |
Company Promoters
- Rajendra Singh Rajpurohit
- Mahendra Singh Rajpurohit
Mafia Trends IPO Promoter Holding
| Pre Issue Share Holding | 87.42% |
| Post Issue Share Holding |
Lead Manager(s)
- GYR Capital Advisors Limited
Mafia Trends IPO Registrar
LINK INTIME INDIA PRIVATE LIMITED
C-101, 1st Floor, 247 Park
L.B.S. Marg, Vikhroli West
Mumbai – 400 083, Maharashtra
Phone: +91 22 4918 6200
Email: harshaengineers.ipo@linkintime.co.in
Website: www.linkintime.co.in
Mafia Trends Contact Details
MAFIA TRENDS LIMITED
1, Prabhu Kutir Complex,
Sandesh Press Road, Vastrapur,
Ahmedabad – 380 015, Gujarat
Phone: +91 77780 43457
E-mail: grievance@mafiastores.com
Website: www.mafiastores.com
Mafia Trends IPO Allotment Status
Mafia Trends IPO allotment will be available on Link Intime’s website. Click on this link to get allotment status.
Final thoughts
Mafia Trends IPO is going to hit Dalal street soon. applying for IPO is purely a personal choice. study well about the company and do subscribe if you are feeling good about the company. I hope this post will give you enough details to make a fundamental study of the company. learn well and make wise decisions.
Happy Investing
