Crayons Advertising IPO will open for subscription from 22 May 2023. the company aims for an issue size of ₹41.80 Cr through this IPO.
About Company
Incorporated in 1986, Crayons Advertising is an Integrated marketing and communications agency, that provides 360-degree solutions to its wide array of clients. Established with an object and vision to provide advertising solutions. The company is in the same industry for the past 36 years and is continuously expanding its business horizons with the moving trends across the world, reflecting its growing expertise in the marketing and advertising industry.
The wide area of scope of work being offered and provided by Crayons to its clients makes it one of the few agencies that can truly claim to be fully integrated and independent in providing marketing and communications solutions. The company offers world-class creative, exceptional brand marketing strategy, pragmatic online & offline media planning & buying, cutting-edge digital expertise, on-ground & virtual activation capabilities, and design solutions that help our clients in brand building.
Crayons provide a high-end ecosystem and end-to-end ad-tech communication solutions platform for advertising media services consisting of Brand Strategy, Events, Digital Media, Print Media, and Outdoor (OOH) Media services which cover advertisement modes such as Newspapers, Brochures, Magazines, Television Channels, FM channels and display of Outdoor Hoardings, etc.
Overview
| Full name | Crayons Advertising Limited |
| Sector | Miscellaneous |
| Industry | Miscellaneous |
| Company Website | https://thecrayonsnetwork.com/ |
The Objective of the Issue
- Funding of working capital requirements of the Company;
- Capital expenditure on infrastructure and cutting-edge technology for expansion;
- General Corporate Expenses.
IPO Timetable
| IPO Opening date | 22 May 2023 |
| IPO Closing | 25 May 2023 |
| Basis of Allotment | 30 May 2023 |
| Initiation Refund | 31 May 2023 |
| Credit to Demat Account | 01 June 2023 |
| Listing Date | 02 June 2023 |
IPO details
| Issue type | Book Built Issue IPO |
| IPO issue size | ₹41.80 Cr – 6,430,000 shares |
| Fresh Issue | ₹41.80 Cr – 6,430,000 shares |
| Offer for sale | Nil |
| Face value | ₹10 per share |
| Price Band | ₹62 to ₹65 per share |
| Lot size | 2000 Shares |
| Retail Allocation | 35% |
| Listing Exchange | NSE SME |
IPO Lot Size
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 2000 | ₹130,000 |
| Retail (Max) | 1 | 2000 | ₹130,000 |
| HNI (Min) | 2 | 4,000 | ₹260,000 |
Reservation Details
| QIB Shares Offered | 50% |
| NII (HNI) Shares Offered | 15% |
| Retail Shares Offered | 35% |
Financial Performance
| FY 2020 | FY 2021 | FY 2022 | H1 FY 2023 | |
| Revenue | 161.0 | 104.97 | 192.53 | 116.58 |
| Expenses | 161.87 | 106.32 | 191.70 | 109.05 |
| Net income | 1.17 | 0.13 | 1.61 | 6.55 |
Valuations & Margins
| FY 2020 | FY 2021 | FY 2022 | |
| EPS | 5.18 | 0.58 | 7.17 |
| PE ratio | – | – | 8.65 – 9.07 |
| RONW (%) | 3.22 | 0.36 | 4.33 |
| NAV | 157.76 | 158.34 | 165.51 |
| ROCE (%) | 80 | 30 | 80 |
| EBITDA (%) | 3.47 | 2.56 | 2.27 |
| Debt/Equity | 6.79 | 6.81 | 4.27 |
Company Promoters
- Mr. Kunal Lalani
- Mrs. Vimi Lalani
- M/s Vimi Investments and Finance Private Limited.
Promoter Holding
| Pre Issue Share Holding | 99.75% |
| Post Issue Share Holding | 73.50% |
Lead Manager(s)
CORPORATE CAPITALVENTURES PRIVATE LIMITED
B1/E13, First Floor, Mohan Co-operative Industrial Estate,
Mathura Road, New Delhi – 110044
Phone: +91 11 – 41824066
Email: smeipo@ccvindia.com
Website: www.ccvindia.com
IPO Registrar
SKYLINE FINANCIAL SERVICES PRIVATE LIMITED
D-153 A, 1ST Floor, Okhla Industrial Area,
Phase- I, New Delhi- 110020
Phone: +91 -11 – 40450193-197
Email: ipo@skylinerta.com
Website: www.skylinerta.com
Contact Details
CRAYONS ADVERTISING LIMITED
NSIC Complex, Maa Anandmayee Marg,
Okhla Industrial Estate, Phase- III New Delhi 110020
Phone: 8383858860
E-mail: cs@thecrayonsnetwork.com
Website: www.thecrayonsnetwork.com
Allotment Status
Crayons Advertising IPO allotment status will be available on Skyline Financial Services’ website. Click on this link to get allotment status.
Final thoughts
Crayons Advertising IPO is going to hit Dalal Street soon. applying for an IPO is purely a personal choice. study well about the company and do subscribe if you are feeling good about the company. I hope this post will give you enough details to make a fundamental study of the company. learn well and make wise decisions.
Happy Investing
