Firstcry IPO will open for subscription from 06 August 2024. The company aims for an issue size of ₹4,193.73 Cr through this IPO.
Company Overview
| Full name | Brainbees Solutions Limited |
| Sector | Trading |
| Industry | Trading |
| Company Website | https://www.firstcry.com/ |
About Company
FirstCry is the leading retail platform in India specializing in products for mothers, babies, and children, based on GMV. The company is expanding its presence in international markets. In India, Brainbees Solutions products are distributed through an online platform, company-owned and franchisee-owned stores, as well as general trade retail outlets. FirstCry was founded in India in 2010 to cater to various parenting needs in commerce, content, community engagement, and education.
As of 31 March 2024, the platform offers over 1.65 million SKUs from 7,580 brands, encompassing third-party Indian and global brands, as well as its own. The FirstCry mobile app in India had been downloaded over 127 million times by 31 March 2024. The company operates 1,063 FirstCry and BabyHug modern stores in 533 cities across 28 states and five union territories in India, covering over 2.12 million square feet of retail space as of 31 March 2024.
The Objectives of the Issue
- Expenses of the Company for: (I) establishment of new modern stores under the “BabyHug” brand; and (II) establishment of a warehouse in India;
- Expenditure on lease payments for existing identified modern stores owned and operated by the Company in India;
- Investments in its Subsidiary Digital Age for (I) setting up new modern stores under the FirstCry brand and other house brands of the Company; and (II) lease payments for the existing identified modern stores owned and controlled by Digital Age in India;
- Investment in Subsidiary FirstCry Trading for overseas expansion by: (I) establishment of new modern stores; and (II) establishment of warehouses in KSA;
- Investment in Subsidiary Globalbees Brands for the acquisition of an additional stake in its Subsidiaries;
- Sales and marketing initiatives;
- Technology and data science costs, including cloud and server hosting costs; and
- Financing of inorganic growth through acquisitions and other strategic initiatives and general corporate purposes.
Firstcry IPO Timetable
| IPO Opening date | 06 August 2024 |
| IPO Closing | 08 August 2024 |
| Basis of Allotment | 09 August 2024 |
| Initiation Refund | 12 August 2024 |
| Credit to Demat Account | 12 August 2024 |
| Listing Date | 13 August 2024 |
Firstcry IPO details
| Issue type | Book Built Issue IPO |
| IPO issue size | ₹4,193.73 Cr – 90,187,690 shares |
| Fresh Issue | ₹1,666.00 Cr – 35,827,957 shares |
| Offer for sale | ₹2,527.73 Cr – 54,359,733 shares |
| Face value | ₹02 per share |
| Price Band | ₹440 to ₹465 per share |
| Lot size | 32 Shares |
| Employee Discount | ₹44 per share |
| Shareholding pre-issue | 483,349,470 |
| Shareholding post-issue | 519,177,427 |
| Listing Exchange | BSE & NSE |
Firstcry IPO Lot Size
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 32 | ₹14,880 |
| Retail (Max) | 13 | 416 | ₹193,440 |
| S-HNI (Min) | 14 | 448 | ₹208,320 |
| S-HNI (Max) | 67 | 2,144 | ₹996,960 |
| B-HNI (Min) | 68 | 2,176 | ₹1,011,840 |
Firstcry Offer Documents
Firstcry IPO Reservation Details
Brainbees Solutions (Firstcry) IPO offers 90,194,432 shares. 27,036,953 (29.98%) to QIB, 13,518,476 (14.99%) to NII, 9,012,317 (9.99%) to RII, 71,258 (0.08%) to employees and 40,555,428 (44.96%) to Anchor investors. 281,634 RIIs will receive minimum 32 shares and 10,058 (sNII) and 20,116 (bNII) will receive minimum 448 shares. (in case of oversubscription)
| Investor Category | Shares Offered | Maximum Allottees |
|---|---|---|
| Anchor Investor Shares Offered | 40,555,428 (44.96%) | NA |
| QIB Shares Offered | 27,036,953 (29.98%) | NA |
| NII (HNI) Shares Offered | 13,518,476 (14.99%) | |
| bNII > ₹10L | 9,012,318 (9.99%) | 20,116 |
| sNII < ₹10L | 4,506,158 (5.00%) | 10,058 |
| Retail Shares Offered | 9,012,317 (9.99%) | 281,634 |
| Employee Shares Offered | 71,258 (0.08%) | NA |
| Total Shares Offered | 90,194,432 (100%) |
Firstcry Financial Performance
| FY 2022 | FY 2023 | FY 2024 | |
| Revenue | 2,401.29 | 5,632.54 | 6,480.86 |
| Expenses | 2,568.06 | 6,315.67 | 6,896.60 |
| Net income | (78.69) | (486.06) | (321.51) |
| Margin (%) | (3.28) | (8.63) | (4.96) |
Firstcry Valuations & Margins
| FY 2022 | FY 2023 | FY 2024 (Pre Issue) | FY 2024 (Post-Issue)* | |
| EPS | (1.63) | (10.06) | (6.65) | (6.19) |
| PE Ratio | – | – | – |
* Calculated on the basis of annualized Profits After Tax for FY 2024
| FY 2022 | FY 2023 | FY 2024 | |
| RONW (%) | (2.04) | (12.76) | (8.65) |
| NAV | 73.00 | 71.51 | 65.61 |
| EBITDA (%) | (0.76) | (4.67) | 1.09 |
| Debt/Equity | (0.62) | (0.29) | (0.07) |
Company Promoters
- Does Not Have an Identifiable Promoter
Promoter Holding
| Pre Issue Share Holding | – |
| Post Issue Share Holding | – |
Firstcry Offer GMP Update
| Date | Day-wise IPO GMP | Kostak | Subject to Sauda |
| 12 August 2024 | 62 | – | 1,900 |
| 10 August 2024 | 50 | – | 1,500 |
| 9 August 2024 | 38 | – | 700 |
| 8 August 2024 | 32 | – | 400 |
| 7 August 2024 | 50 | – | 1,100 |
| 6 August 2024 | 60 | – | 1,500 |
| 5 August 2024 | 87 | – | 2,000 |
| 3 August 2024 | 98 | – | 2,600 |
| 2 August 2024 | 87 | – | 2,500 |
Firstcry IPO Subscription Update
| Category | Subscription (times) |
|---|---|
| QIB | 19.30 |
| NII | 4.68 |
| bNII (bids above ₹10L) | 5.32 |
| sNII (bids below ₹10L) | 3.39 |
| Retail | 2.31 |
| Employee | 6.57 |
| Total | 12.22 |
Firstcry IPO Allotment Status
Firstcry IPO allotment status is now available on Link Intime’s website. Click on Link Intime IPO weblink to get allotment status.
Listing Details
| Listing Date | 13 August 2024 |
| BSE Scrip Code | 544226 |
| NSE Symbol | FIRSTCRY |
| ISIN | INE02RE01045 |
| Final Issue Price | ₹465 per share |
Listing Day Update
| Listing Exchange | BSE | NSE |
| Final Issue Price | ₹465.00 | ₹465.00 |
| Open | ₹625.00 | ₹651.00 |
| Low | ₹625.00 | ₹640.00 |
| High | ₹707.05 | ₹707.70 |
| Last Trade | ₹678.25 | ₹679.10 |
Firstcry IPO Lead Manager(s)
- Kotak Mahindra Capital Company Limited
- Morgan Stanley India Company Pvt Ltd
- BofA Securities India Limited
- JM Financial Limited
- Avendus Capital Pvt Ltd
Firstcry Registrar
LINK INTIME INDIA PRIVATE LIMITED
C-101, 1st Floor, 247 Park L.B.S. Marg,
Vikhroli West, Mumbai – 400 083, Maharashtra
Telephone: +91 810 811 4949
Email: brainbees.ipo@linkintime.co.in
Website: www.linkintime.co.in
Company Contact Details
BRAINBEES SOLUTIONS LIMITED
Rajashree Business Park, Survey No. 338, Next to Sohrabh Hall,
Tadiwala Road, Pune 411 001, Maharashtra, India
Phone: (+91) 84829 89157
Email: companysecretary@firstcry.com
Website: www.firstcry.com
Firstcry IPO FAQs
How many shares in FirstCry IPO are reserved for HNIs and retail investors?
The investors’ portion for QIB – 75%, NII – 15%, and Retail – 10%.
How to apply for a FirstCry Public Offer?
The best way to apply for FirstCry public offer is through Internet banking ASBA (know all about ASBA here). You can also apply online through your stock broker using UPI. If you prefer to make paper applications, fill up an offline IPO form and deposit the same to your broker.
What is FirstCry IPO GMP today?
FirstCry IPO GMP today is ₹ 62 per share.
What is the FirstCry kostak rate today?
FirstCry kostak rate today is ₹ NA per application.
What is FirstCry Subject to Sauda rate today?
FirstCry Subject to Sauda rate today is ₹ 1,900 per application.
Final thoughts
Firstcry IPO is going to hit Dalal Street soon. applying for an IPO is purely a personal choice. Study the company well and subscribe if you feel good about it. I hope this post will give you enough details to research the company fundamentally. learn well and make wise decisions.
Happy Investing
