Stanley Lifestyles IPO will open for subscription from 21 June 2024. The company aims for an issue size of ₹537.02 Cr through this IPO.
Company Overview
| Full name | Stanley Lifestyles Limited |
| Sector | Fast Moving Consumer Goods |
| Industry | Household & Personal Products |
| Company Website | https://www.stanleylifestyles.com/ |
About Company
Stanley Lifestyles stands as India’s foremost super-premium and luxury furniture brand, commanding a 5.61% market share in revenue for Fiscal 2022. Distinguished as one of the rare indigenous super-premium and luxury consumer brands in India, the company operates at a significant scale, encompassing both manufacturing and retail operations. Stanley Lifestyles has evolved into a holistic provider of home solutions, standing out as the sole super-premium and luxury Indian brand offering an extensive array of home solutions. Their offerings include sofas, armchairs, kitchen cabinets, beds, mattresses, pillows, and more.
As of 30 June 2023, Stanley Lifestyles manages 34 ‘company-owned and company-operated’ (COCO) stores, strategically positioned in major metro cities such as Bengaluru, Chennai, New Delhi, Mumbai, and Hyderabad. Additionally, the brand oversees 21 ‘franchisee-owned and franchisee-operated’ (FOFO) stores spread across 22 cities within 9 States and Union Territories across India.
The Objectives of the Issue
- Expenditure for opening new stores under the formats of “Stanley Level Next”, “Stanley Boutique” and “Sofas & More by Stanley” (“New Stores”);
- Expenditure for opening anchor stores (“Anchor Stores”);
- Expenditure for the renovation of existing stores under the formats of “Stanley Level Next”, “Stanley Boutique” and “Sofas & More by Stanley” (“Existing Stores”);
- Funding the capital expenditure requirements for purchasing new machinery and equipment by the company and Material Subsidiary, SOSL; and
- General corporate purposes.
Stanley Lifestyles IPO Timetable
| IPO Opening date | 21 June 2024 |
| IPO Closing | 25 June 2024 |
| Basis of Allotment | 26 June 2024 |
| Initiation Refund | 27 June 2024 |
| Credit to Demat Account | 27 June 2024 |
| Listing Date | 28 June 2024 |
Stanley Lifestyles IPO details
| Issue type | Book Built Issue IPO |
| IPO issue size | ₹537.02 Cr – 14,553,508 shares |
| Fresh Issue | ₹200 Cr – 5,420,054 shares |
| Offer for sale | ₹337.02 Cr – 9,133,454 shares |
| Face value | ₹02 per share |
| Price Band | ₹351 to ₹369 per share |
| Lot size | 40 Shares |
| Shareholding pre-issue | 51,597,168 |
| Shareholding post-issue | 57,017,222 |
| Listing Exchange | BSE & NSE |
Stanley Lifestyles IPO Lot Size
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 40 | ₹14,760 |
| Retail (Max) | 13 | 520 | ₹191,880 |
| S-HNI (Min) | 14 | 560 | ₹206,640 |
| S-HNI (Max) | 67 | 2,680 | ₹988,920 |
| B-HNI (Min) | 68 | 2,720 | ₹1,003,680 |
Stanley Lifestyles IPO Documents
Stanley Lifestyles IPO Reservation Details
| Investor Category | Shares Offered | Maximum Allottees |
|---|---|---|
| Anchor Investor Shares Offered | 4,366,051 (30.00%) | NA |
| QIB Shares Offered | 2,910,702 (20.00%) | NA |
| NII (HNI) Shares Offered | 2,183,026 (15.00%) | |
| bNII > ₹10L | 1,455,351 (10.00%) | 2,598 |
| sNII < ₹10L | 727,676 (5.00%) | 1,299 |
| Retail Shares Offered | 5,093,728 (35.00%) | 127,343 |
| Total Shares Offered | 14,553,507 (100%) |
Stanley Lifestyles Financial Performance
| FY 2021 | FY 2022 | FY 2023 | 9M FY 2024 | |
| Revenue | 195.78 | 292.20 | 419.00 | 313.31 |
| Expenses | 195.49 | 265.82 | 379.22 | 297.57 |
| Net income | 1.92 | 23.22 | 34.98 | 18.70 |
| Margin (%) | 0.98 | 7.95 | 8.35 | 6.28 |
Stanley Lifestyles Valuations & Margins
| FY 2021 | FY 2022 | FY 2023 (Pre Issue) | FY 2024 (Post-Issue)* | |
| EPS | 0.37 | 4.50 | 6.78 | 4.37 |
| PE Ratio | – | – | 51.78 – 54.43 | 80.24 – 84.36 |
| FY 2021 | FY 2022 | FY 2023 | |
| RONW (%) | 0.56 | 10.69 | 15.18 |
| NAV | 35.45 | 38.71 | 41.96 |
| ROCE (%) | 5.52 | 12.90 | 16.63 |
| EBITDA (%) | 15.21 | 20.19 | 19.74 |
| Debt/Equity | 0.47 | 0.63 | 0.68 |
Company Promoters
- Sunil Suresh
- Shubha Sunil
Promoter Holding
| Pre Issue Share Holding | 67.36% |
| Post Issue Share Holding | 56.81% |
Stanley Lifestyles Offer GMP Update
| Date | Day-wise IPO GMP | Kostak | Subject to Sauda |
| 27 June 2024 | 160 | – | 5,000 |
| 26 June 2024 | 170 | – | 5,200 |
| 25 June 2024 | 165 | – | 5,100 |
| 24 June 2024 | 170 | – | 5,100 |
| 22 June 2024 | 160 | – | 4,900 |
| 21 June 2024 | 161 | – | 4,900 |
| 20 June 2024 | 140 | – | 4,300 |
| 19 June 2024 | 125 | – | 3,700 |
| 18 June 2024 | 120 | – | 3,200 |
| 17 June 2024 | 105 | – | 2,800 |
| 15 June 2024 | 70 | – | 2,100 |
Stanley Lifestyles IPO Subscription Update
| Category | QIB | NII | Retail | Total |
|---|---|---|---|---|
| Shares Offered | 28,25,777 | 22,24,719 | 51,91,011 | 1,02,41,507 |
| 25 Jun 2024 | 222.10 | 118.60 | 18.09 | 96.21 |
| 24 Jun 2024 | 0.74 | 8.86 | 6.11 | 5.22 |
| 21 Jun 2024 | 0.30 | 2.01 | 1.81 | 1.44 |
Stanley Lifestyles IPO Allotment Status
Stanley Lifestyles IPO allotment status is now available on the KFin Tech website. Click on this link to get allotment status.
Stanley Lifestyles IPO Listing Details
| Listing Date | 28 June 2024 |
| BSE Scrip Code | 544202 |
| NSE Symbol | STANLEY |
| ISIN | INE01A001028 |
| Final Issue Price | ₹369 per share |
Stanley Lifestyles IPO Listing Day Update
| Listing Exchange | BSE | NSE |
| Final Issue Price | ₹369.00 | ₹369.00 |
| Open | ₹499.00 | ₹494.95 |
| Low | ₹470.25 | ₹470.20 |
| High | ₹510.00 | ₹509.40 |
| Last Trade | ₹474.00 | ₹474.75 |
Stanley Lifestyles IPO Lead Manager(s)
- Axis Capital Limited
- ICICI Securities Limited
- JM Financial Limited
- SBI Capital Markets Limited
Stanley Lifestyles Registrar
KFIN TECHNOLOGIES LIMITED
Selenium Tower – B, Plot 31 & 32, Gachibowli,
Financial District, Nanakramguda, Serilingampally,
Hyderabad – 500 032, Telangana
Tel: 91 40 6716 2222
E-mail: sll.ipo@kfintech.com
Website: www.kfintech.com
Contact Details
STANLEY LIFESTYLES LIMITED
SY No. 16/2 and 16/3 Part, Hosur Road,
Veerasandra Village, Attibele Hobli, Anekal Taluk,
Bengaluru 560 100, Karnataka, India
Phone: +91-80 6895 7200
Email: investors@stanleylifestyles.com
Website: www.stanleylifestyles.com
Stanley Lifestyles IPO FAQs
How many shares in Stanley Lifestyles IPO are reserved for HNIs and retail investors?
The investors’ portion for QIB – 50%, NII – 15%, and Retail – 35%.
How to apply in Stanley Lifestyles Public Offer?
The best way to apply in Stanley Lifestyles public offer is through Internet banking ASBA (know all about ASBA here). You can also apply online through your stock broker using UPI. If you prefer to make paper applications, fill up an offline IPO form and deposit the same to your broker.
What is Stanley Lifestyles IPO GMP today?
Stanley Lifestyles IPO GMP today is ₹ 160 per share.
What is Stanley Lifestyles kostak rate today?
Stanley Lifestyles kostak rate today is ₹ NA per application.
What is Stanley Lifestyles Subject to Sauda rate today?
Stanley Lifestyles Subject to Sauda rate today is ₹5,000 per application.
Final thoughts
Stanley Lifestyles IPO is going to hit Dalal Street soon. applying for an IPO is purely a personal choice. Study the company well and subscribe if you feel good about it. I hope this post will give you enough details to research the company fundamentally. learn well and make wise decisions.
Happy Investing
