Credo Brands Marketing IPO (Mufti Menswear IPO)

Credo Brands Marketing IPO will open for subscription from 19 December 2023. The company aims for an issue size of ₹549.78 Cr through this IPO.

Company Overview

Full nameCredo Brands Marketing Limited
Company Website

About Company

Credo Brands Marketing stands as one of the leading indigenous labels in the mid-premium and premium men’s casual wear sector in India, based on its market share in Fiscal 2022. The company is committed to delivering a meaningful wardrobe solution for various occasions in a customer’s life. Its product range includes shirts, t-shirts, jeans, and chinos, catering to year-round clothing needs. The designs are crafted to offer a youthful appearance while staying in tune with the current fashion trends.

The products are accessible through an extensive multichannel distribution network established over the years, encompassing exclusive brand outlets (‘EBOs’), large format stores (‘LFSs’), and multi-brand outlets (‘MBOs’). Additionally, they are available through online channels, including the company’s website and other e-commerce marketplaces. This strategically planned multichannel presence ensures that products across categories are conveniently accessible through consumers’ preferred shopping channels.

As of 31 May 2023, Credo Brands Marketing has a widespread presence throughout India with 1,773 touchpoints, comprising 379 Exclusive Brand Outlets (EBOs), 89 Large Format Stores (LFSs), and 1,305 Multi-Brand Outlets (MBOs). Its reach spans from major metros to Tier-3 cities. The company’s well-established EBO network provides a comprehensive shopping experience for its customers, strategically located across the nation in high streets, malls, airports, and residential market areas. Out of the total 379 Exclusive Brand Outlets (EBOs) as of 31 May 2023, around 65.44% are situated on high streets, approximately 32.98% are located in malls, and about 1.58% of the EBOs are positioned in airports.

The Objectives of the Issue

  • To achieve the benefits of listing the Equity Shares on the Stock Exchanges and
  • To carry out the Offer for Sale of up to 19,634,960 Equity Shares. Further, the Company expects that the proposed listing of its Equity Shares will enhance our visibility and brand image and provide liquidity to the Shareholders and a public market for the Equity Shares in India.

Credo Brands Marketing IPO Timetable

IPO Opening date19 December 2023
IPO Closing21 December 2023
Basis of Allotment22 December 2023
Initiation Refund26 December 2023
Credit to Demat Account26 December 2023
Listing Date27 December 2023
(Cut-off time for UPI mandate confirmation – 5 PM on December 21, 2023)

Credo Brands Marketing IPO details

Issue typeBook Built Issue IPO
IPO issue size₹549.78 Cr – 19,634,960 shares
Fresh IssueNil
Offer for sale₹549.78 Cr – 19,634,960 shares
Face value₹02 per share
Price Band ₹266 to ₹280 per share
Lot size53 Shares
Shareholding pre-issue64,301,880
Shareholding post-issue64,301,880
Listing ExchangeBSE & NSE

Credo Brands Marketing IPO Lot Size

Retail (Min)153₹14,840
Retail (Max)13689₹192,920
S-HNI (Min)14742₹207,760
S-HNI (Max)673,551₹994,280
B-HNI (Min)683,604₹1,009,120

Credo Brands Marketing IPO Reservation Details

QIB Shares Offered50%
NII (HNI) Shares Offered15%
Retail Shares Offered35%

Credo Brands Marketing Financial Performance

 FY 2021FY 2022FY 2023Q1 FY 2024
Net income3.4435.7477.518.58
Margin (%)1.4110.4815.567.24
(Amount in ₹ Crores)

Credo Brands Marketing Valuations & Margins

FY 2021FY 2022FY 2023
PE ratio22.06 – 23.22
RONW (%)1.8116.7029.98
ROCE (%)5.8617.3128.16
EBITDA (%)19.8027.8732.89

Company Promoters

  • Kamal Khushlani
  • Poonam Khushlani.

Promoter Holding

Pre Issue Share Holding66.66%
Post Issue Share Holding53.66%

Credo Brands Marketing Lead Manager(s)

  • DAM Capital Advisors Ltd (Formerly IDFC Securities Ltd)
  • ICICI Securities Limited
  • Keynote Financial Services Ltd

Credo Brands Marketing Registrar

C-101, 1st Floor, 247 Park L.B.S. Marg,
Vikhroli West, Mumbai – 400 083, Maharashtra
Telephone: +91 022 4918 6060

Credo Brands Marketing Contact Details

B-8, MIDC Central Road, Marol,
Next to MIDC Police Station, Andheri (E),
Mumbai 400093, Maharashtra
Phone: +91 22 6141 7200

Credo Brands Marketing IPO Allotment Status

Credo Brands IPO allotment status will be available on Link Intime’s website. Click on Link Intime IPO weblink to get allotment status.

Final thoughts

Credo Brands Marketing IPO is going to hit Dalal Street soon. applying for an IPO is purely a personal choice. study well about the company and subscribe if you are feeling good about the company. I hope this post will give you enough details to make a fundamental study of the company. learn well and make wise decisions.

Happy Investing

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